Career includes creative work for:
Background
I have been a graphic designer for over 30 years. I studied for 3 years at Northumbria University on a sandwich HND where I specialised in marketing communication alongside design for visual communication. This was my introduction to Apple Macs, BBC TV, lithography and print, video and audio production, and the whole spectrum of communication. It gave a grounding in marketing management. To strengthen the marketing discipline after 15 years in graphic design I gained a Chartered Institute of Marketing – Advanced Marketing Diploma.
Early in my career I managed a print shop, catering for a broad range of customers. I handled tracking, stock, maintenance and 4 staff, dealing with the customer sales process, design, art and typesetting, platemaking, print and finishing. I have worked in various advertising agencies in a graphic design, finished artwork and senior positions using a range of job tracking systems. At one stage I worked within the Publicis multinational creative agency who were the 11th largest in the world. In the Baker Street hub I contributed to the style guide and communicated with regional agencies to manage campaign production. Many years have been spent in marketing and corporate communications departments. I specialise in marketing and communication for small businesses, health service, voluntary sector and local authority clients.
Creative experience:
• Marketing research and planning
• Marketing communication and management
• Illustration in various media including 3D and animation
• Graphic design for print, multi-media and web
• Technical drawing, CAD, plans, GIS
• Site interpretation material
• Print production management (Broad range of printing processes)
• Web and print ready finished artwork
• Photoshop – Digital image restoration, adjustment and creation
• Vectors and typography – (Flash, Illustrator, Freehand, Fontographer)
• Copy-writing and proof reading (attentive to Plain English Campaign guidance)
• Logo design, branding and corporate communications style
• Photography and video production
• Audio engineering from recording to mastering
• Radio presenting, production and engineering
• Composing music and lyrics (multi-instrumentalist)
• Design and fabrication – mild steel, timber, electrical, plastics, fabric. etc.
• Social media.
Clients
Small to medium business
Charities and social enterprises
Educational establishments
NHS, health and clinical services
County and local councils
Environmental and conservation groups.
Specialisms
Corporate branding and communication style
Multi-media campaigns
Promotional stands and merchandise
Site interpretation installations
Newsletters, brochures, menus
Event promotion
Illustration.
Relevant qualifications:
CIM Marketing Diploma
HND Design for Visual Communication.
Other qualifications include; welding and fabrication, community music and teaching.